The author draws here a path trough texts of many authors - as different as David Prall, Jan Mukarovsky, Adrian Stokes, Alfred Whitehead, Michel Polany, Nelson Goodman, Andre Leroi-Gourhan, John Dewey, Gregory Bateson, Anthony Wilden, Arnold Gehlen -, trying to chart some central aspects of the question: is there an aesthetic logic or rationality that can function as social norm for experiencial occasions ? The categories he adduces (modelling and carving, the analog and the digital, the abstract and the concrete, the focal and the subsidiary, and so on) illuminate how we can begin the systematic critique of experience from an "aesthetic" point of view.